"Approach everything with curiosity. Help your customers and clients find the best solution to their challenges by having a curious mind. Be analytical, ask questions, dig deep and do the work to uncover the best possible answers.” Tasmin Lofthouse, Copywriter & Content Strategist, Fika Digital
"Understand your clients objectives - My advice would be to make sure that you tailor your strategy to the businesses goals and objectives. Work with your clients to understand what's important to them, what's going to make a difference and work backwards from there.
How do I do that? - If the goal is to increase Annual Recurring Revenue (ARR) identify what the target figure is, and reverse engineer the numbers to understand truly what your KPIs need to be. This will help you identify the number of conversions needed, CTRs and traffic."
Dan Brooks, SEO Consultant, Blush
"Consultants (in any field) are only as good as the recommendations they make and the client actually implements. Good consultants understand that their success doesn't just depend on coming up with an answer, they need to give the client the structure and support to ensure implementation. In any engagement, you should always be thinking about the how, who and when, not just the what and why.
I'd also say from experience that good consultants have a high level of EQ - they are adept in navigating organisational politics, difficult characters and understanding the motivation behind organisational behaviour. If you want to level up - doing some reading around organisational and individual psychology isn't a bad place to start. "
Bethan Vincent, Managing Partner, Open Velocity
“Learn the clients processes and gates as soon as you can, and get introduced to legal or regulatory teams. Also recognise that very few, if any, hills are worth dying on without an attempt at compromise.”
Amanda King, SEO consultant, Floq
"1. Always be super clear on what you're offering.
2. Before jumping on call with your first lead, ask yourself if you have processes for how to communicate, close deal, how to make contracts, and everything else.
3. There are times when leads will try to negotiate a lot and try to control things, know that you're in charge and try to avoid red flags like these.
4. Rather than chasing a lot of clients, try to give a good experience to your existing clients. Many times, these existing clients will refer you to their network."
Preeti Gupta, Founder and SEO, Packted
"You can expand your expertise in SEO daily at work, but to truly stand out, avoid fixating solely on SEO.
Broaden your marketing horizons, build your own website, and venture beyond SEO into areas like digital PR and social. Transform blog content into TikToks, experiment with small paid campaigns, and seek advice from experts in various departments.
Remember, SEO and marketing evolve constantly—there's always room for growth and learning"
Ray Saddiq, SEO & Website Manager, Monzo
“When I consult, I follow the same pattern: tailor strategies to each client's unique goals, provide clear recommendations and be open about methods to foster trust. From there, I use metrics important to the client to demonstrate effectiveness, balance creativity with strategy to meet their objectives and offer additional insights or follow-ups to show commitment to success.”
Melissa Popp, Content Strategy Director, RicketyRoo
“Do a self assessment of your soft skills and work on improving those where you are weak. Most successful digital marketing involves people persuasion, and the better you get at reading and understanding the people you work with and communicating to them in a way that they will hear and absorb, the more successful you will be. A mentor is a great way to get started. Other ideas are on my podcast: https://wostrategies.com/series/digital-marketing-victories/”
Katherine Watier Ong, Owner, Chief Strategist, WO Strategies LLC
“It's easy to get caught up in numbers, tools and revolutionary tactics. Before you ship anything, ask yourself: how does this benefit the answer-seeking human on the other side of the screen?”
Alizée Baudez, SEO Consultant, Freelance
"Be picky about choosing your clients: seek clients who amplify your strengths and allow you to showcase your talents. Assess the potential client thoroughly and remember that it's more than acceptable to decline an opportunity if you spot concerns.
Become a “go-to” person: Position yourself as an expert in your niche, ensuring that when challenges arise, others instinctively turn to you for guidance and solutions. By consistently delivering value and showcasing your expertise, you become the first name that comes to mind in your domain."
Veruska Anconitano, Multilingual SEO & Globalization (i18n and L10n) Consultant
“1. The one thing that people miss time and time again is the importance of getting sh*t done. SEOs are like magpies, and we get distracted by the latest and greatest tools, drilling through data, and listening to 2 hour webinars that tell you what we already know but in different words. The best SEOs are the ones that can see through the noise and get on with doing the (often boring) work that makes a real impact.
2. It isn't just about getting work done - it's about impacting change. Knowing everything there is to know about SEO is one thing, but really understanding how people and businesses work is another. Spend time building up commercial awareness and understanding what makes your clients tick - that way, when you need them to help you push a change through you're more likely to be able to justify it, and get them on your side."
Matt Beswick, Co-founder, Blush.net & Aira
"Tip #1: At this point, most marketers are using the same strategies. Your advantage is how you can explain your worth to your client. Cut the acronyms and the jargon, and use words and phrases they can understand to show them that your work is levelling up to their business goals.
Tip #2: Be honest. Not every strategy or recommendation is going to knock it out of the park every time. Don't shy away from talking about failures with your client. In most cases they'll be much more impressed with your honesty and willingness to try new things versus just doing the same thing every month and expecting better results. "
Jessica Martinez, Associate Director of SEO, Mad Fish Digital
"Deep Understanding: Master your industry and stay updated to provide valuable insights and solutions to clients.
Active Listening: Listen more than you speak to truly understand client needs and concerns.
Data-Driven: Base recommendations on data and results, not assumptions.
Adaptability: Stay flexible and open to new ideas, adapting strategies as needed.
Build Trust: Establish trust through honesty, transparency, and delivering on promises.
Continuous Learning: Stay curious and keep honing your skills to stay at the forefront of your field.
Results-Focused: Prioritise tangible outcomes and ROI to prove your value as a consultant."
Rewati Khare, Associate Director - SEO & Media Planning, Dentsu Creative India
"Here are my top 5 recommendations:
1. Base recommendations on solid data and analytics to show the real impact.
2. Tailor strategies to each client's unique industry, audience, and objectives.
3. Conduct client surveys to understand their pain points, the value they look for from your products, and their culture. This helps you apply a more culturally sensitive consulting approach.
4. Consider the bigger picture – how various strategies interact together to impact results.
5. Stay updated on industry trends, technologies, and best practices."
Nadia Mojahed, SEO Consultant, SEO Transformer
"Write for people, not for search engines. Keyword optimisation doesn't matter if you don't satisfy the reader. Give the top of the funnel some love. Marketers tend to focus on BOFU, but it's useless without TOFU activity. 70/30% rule for TOFU vs BOFU expenditure."
Dav Nash, Founder, Latent Clarity
"Two main points from me:
1. Make room for other things in your life, regardless of the amount of work you may have. It's necessary to keep the stress levels down and ideas flowing into your brain. For example, go for a run or walk, talk to others outside of the industry.
2. Always assess your situation and possibilities to see if consulting is what you need. Don't feel you have to keep doing it."
Montserrat Cano, International SEO & digital marketing, project management, MC. International SEO & Digital Marketing