Welcome to the TwelveTwentyFive blog

Here, our team will write about one of four main subjects: Organic Search strategy, Organic Search delivery, Team & Culture and a subject we call 'Building'.

You can also catch us on Building. Our Podcast that charts our journey to scaling TwelveTwentyFive. Building is a transparent look at everything to do with starting and scaling growth marketing agency. We talk about agency operations, finances, sales, marketing and organic search. Listen and watch on Apple, Spotify or YouTube

Welcome to the TwelveTwentyFive blog!

Our Blog

We share no-nonsense insights, tips, and success stories to fuel business growth and help you succeed. Join us on this journey to transform your organic search and achieve business changing results.

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Organic Search strategy

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Dec 12, 2023

Brendan Gilbert

Why is audience-first content important?

There are 8 key areas to why audience-first content is important for businesses and customers alike. This blog discusses each of these areas.

Organic Search strategy

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Nov 29, 2023

Brendan Gilbert

How to get into an audience-first mindset

Your content should provide practical value to your audience, offering solutions to their problems or answers to their questions. It's simple - if you can help answer a question for a particular type of customer to your business, it should be a useful piece of content.

Organic Search delivery

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Nov 23, 2023

Brendan Gilbert

What is Audience-First Content?

Audience-First content is content created for your audience, with their perspective in mind. Unlike traditional SEO content creation that prioritised producing content optimised for search engines, audience-first content uses data from your audience served in mediums defined by your audience.

Organic Search delivery

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Oct 4, 2023

Brendan Gilbert

eCommerce Category Page Optimisation Is A Priority

eCommerce category pages are the 'money-making' pages for retailers when it comes to organic search. In the blog post, we discuss why you should prioritise work on category pages and what the main tactics for optimising category pages are.

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