Audience-First content is content created for your audience, with their perspective in mind.
Understanding Audience-First Content
At its core, audience-first content is a strategic approach that involves tailoring your content to speak directly to your audience's pain points, issues, or desires.
Unlike traditional SEO content creation that prioritised producing content optimised for search engines, audience-first content uses data from your audience served in mediums defined by your audience.
Imagine a scenario where a user is seeking a solution for a common household problem, say, a leaky tap. This user may then pick up his phone and search “how to fix a leaky tap” on YouTube to find videos that show them how to stop their tap from leaking. Content that solves their problem, quickly and effectively.
Audience-first content in this context would be a guide that not only addresses the issue but does so in a way that directly resonates with that user, offering a straightforward and practical solution.
We have seen this recently on the Google SERP , where user generated content that answers people’s questions, on sites like Reddit and Quora is now ranking far higher than it was a few months ago. This was a result of Google’s recent Helpful Content Update.
Why does it rank higher? Because it is audience-first. It answers people’s queries naturally.